{"title":"Pregnancy Essentials","description":"\u003cp\u003eVersatile MamaCult essentials for everyday pregnancy comfort, easy styling and wear beyond the bump.\u003c\/p\u003e","products":[{"product_id":"bloom-nursing-flow-top","title":"The Bloom Nursing Flow Top","description":"\u003cp\u003eYour everyday essential — the top that works harder than anything else in your maternity wardrobe. The Bloom Nursing Flow Top pairs with everything: your favourite jeans, maternity leggings, co-ord bottoms, or layered under a cardigan on cooler days.\u003c\/p\u003e\u003cp\u003eDesigned with a hidden button-down placket for seamless nursing access, it looks like any other beautiful flowy top. Made from our bamboo-cotton blend — naturally soft, moisture-wicking, and gentle enough for the most sensitive skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHidden button-down placket\u003c\/strong\u003e — nursing access that looks like a design detail\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo-cotton blend\u003c\/strong\u003e — naturally soft, antibacterial, and moisture-wicking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelaxed A-line silhouette\u003c\/strong\u003e — flatters the bump without hiding it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-length cut\u003c\/strong\u003e — covers the waistband of maternity pants perfectly\u003c\/li\u003e\n\u003cli\u003eGentle 2-way stretch — comfortable throughout all trimesters\u003c\/li\u003e\n\u003cli\u003eBreathable and lightweight — ideal for Indian summers\u003c\/li\u003e\n\u003cli\u003ePair with jeans, leggings, or your Mamacult co-ord bottom\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 60% Bamboo, 40% Cotton  |  \u003cstrong\u003eStretch:\u003c\/strong\u003e 2-way  |  \u003cstrong\u003eLength:\u003c\/strong\u003e Hip-length (approx. 72–76 cm)\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRelaxed A-line fit designed to sit comfortably over a growing bump.\u003c\/li\u003e\n\u003cli\u003e2-way stretch supports movement across pregnancy and postpartum wear.\u003c\/li\u003e\n\u003cli\u003eHip-length cut pairs easily with maternity trousers and leggings.\u003c\/li\u003e\n\u003cli\u003eHidden front access is designed for breastfeeding after delivery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamacult","offers":[{"title":"S \/ White","offer_id":45529728548911,"sku":"MC-BNFT-WH-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ White","offer_id":45529728581679,"sku":"MC-BNFT-WH-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ White","offer_id":45529728614447,"sku":"MC-BNFT-WH-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ White","offer_id":45529728647215,"sku":"MC-BNFT-WH-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ White","offer_id":45529728679983,"sku":"MC-BNFT-WH-XXL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Dusty Pink","offer_id":45529728712751,"sku":"MC-BNFT-DP-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Dusty Pink","offer_id":45529728745519,"sku":"MC-BNFT-DP-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Dusty Pink","offer_id":45529728778287,"sku":"MC-BNFT-DP-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Dusty Pink","offer_id":45529728811055,"sku":"MC-BNFT-DP-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Dusty Pink","offer_id":45529728843823,"sku":"MC-BNFT-DP-XXL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Charcoal Grey","offer_id":45529728876591,"sku":"MC-BNFT-CG-S","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Charcoal Grey","offer_id":45529728909359,"sku":"MC-BNFT-CG-M","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Charcoal Grey","offer_id":45529728942127,"sku":"MC-BNFT-CG-L","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Charcoal Grey","offer_id":45529728974895,"sku":"MC-BNFT-CG-XL","price":1499.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Charcoal Grey","offer_id":45529729007663,"sku":"MC-BNFT-CG-XXL","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9411\/6655\/files\/Gemini_Generated_Image_tdyb34tdyb34tdyb.png?v=1782854224"},{"product_id":"serene-maternity-coord-set","title":"The Serene Maternity Co-ord Set","description":"\u003cp\u003eTwo pieces. Zero effort. Maximum confidence. The Serene Maternity Co-ord Set is the outfit that does the thinking for you on the days when you just need to get dressed and go.\u003c\/p\u003e\u003cp\u003eA relaxed wide-leg pant paired with a nursing-friendly wrap top — both crafted in our French Terry Modal blend that feels like a soft hug against your skin. Wear them together for an effortlessly put-together look, or style each piece individually.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2-piece set:\u003c\/strong\u003e nursing wrap top + wide-leg maternity pant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHidden side nursing panel\u003c\/strong\u003e on the top — breastfeed without undressing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-panel elasticated maternity waistband\u003c\/strong\u003e — adjustable at every stage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrench Terry Modal blend\u003c\/strong\u003e — soft, breathable, and luxuriously comfortable\u003c\/li\u003e\n\u003cli\u003eWear as a set or style each piece separately\u003c\/li\u003e\n\u003cli\u003eSuitable for work-from-home, casual outings, and relaxed meetups\u003c\/li\u003e\n\u003cli\u003eFrom third trimester through postpartum and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 65% Modal, 35% French Terry Cotton  |  \u003cstrong\u003eSet includes:\u003c\/strong\u003e Wrap Top + Wide-Leg Pant\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRelaxed two-piece fit designed for easy movement and everyday wear.\u003c\/li\u003e\n\u003cli\u003eWide-leg trousers use a full-panel elasticated maternity waistband to adapt around the bump.\u003c\/li\u003e\n\u003cli\u003eWrap-style top provides room through pregnancy and continued postpartum use.\u003c\/li\u003e\n\u003cli\u003eHidden side panel is designed for nursing access after delivery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamacult","offers":[{"title":"S \/ Lavender","offer_id":45529729040431,"sku":"MC-SMCS-LV-S","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Lavender","offer_id":45529729073199,"sku":"MC-SMCS-LV-M","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Lavender","offer_id":45529729105967,"sku":"MC-SMCS-LV-L","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Lavender","offer_id":45529729138735,"sku":"MC-SMCS-LV-XL","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Lavender","offer_id":45529729171503,"sku":"MC-SMCS-LV-XXL","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Classic Black","offer_id":45529729204271,"sku":"MC-SMCS-CB-S","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Classic Black","offer_id":45529729237039,"sku":"MC-SMCS-CB-M","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Classic Black","offer_id":45529729269807,"sku":"MC-SMCS-CB-L","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Classic Black","offer_id":45529729302575,"sku":"MC-SMCS-CB-XL","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Classic Black","offer_id":45529729335343,"sku":"MC-SMCS-CB-XXL","price":2799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9411\/6655\/files\/Gemini_Generated_Image_b9hdx5b9hdx5b9hd.png?v=1782854224"},{"product_id":"cloud-comfort-maternity-lounge-set","title":"The Cloud Comfort Maternity Lounge Set","description":"\u003cp\u003eSome days are made for soft clothes and slow mornings. The Cloud Comfort Maternity Lounge Set was made for exactly those days — and honestly, all the other ones too.\u003c\/p\u003e\u003cp\u003eAn envelope-neckline nursing top paired with relaxed full-panel jogger pants. Made from our cotton-lyocell blend that gets softer and more comfortable with every single wash.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvelope neckline\u003c\/strong\u003e for easy, seamless nursing access\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-panel high-waist maternity jogger\u003c\/strong\u003e — supports your bump gently all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCotton-lyocell blend\u003c\/strong\u003e — incredibly soft, breathable, and gentle on skin\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash — a wardrobe staple for years\u003c\/li\u003e\n\u003cli\u003eRelaxed lounge fit — never tight, never restricting\u003c\/li\u003e\n\u003cli\u003eAdjustable drawstring waist on the jogger\u003c\/li\u003e\n\u003cli\u003ePerfect for home wear, hospital stays, postpartum recovery, and slow days out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 55% Cotton, 45% Lyocell  |  \u003cstrong\u003eSet includes:\u003c\/strong\u003e Lounge Top + Full-Panel Jogger Pant\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRelaxed lounge fit designed to avoid restriction through pregnancy and recovery.\u003c\/li\u003e\n\u003cli\u003eHigh-rise full-panel jogger waistband provides flexible bump coverage.\u003c\/li\u003e\n\u003cli\u003eAdjustable drawstring helps fine-tune the trouser fit as your body changes.\u003c\/li\u003e\n\u003cli\u003eEnvelope neckline is designed for easy nursing access after delivery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamacult","offers":[{"title":"S \/ Cloud Grey","offer_id":45529729368111,"sku":"MC-CCLS-CLG-S","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Cloud Grey","offer_id":45529729400879,"sku":"MC-CCLS-CLG-M","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Cloud Grey","offer_id":45529729433647,"sku":"MC-CCLS-CLG-L","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Cloud Grey","offer_id":45529729466415,"sku":"MC-CCLS-CLG-XL","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Cloud Grey","offer_id":45529729499183,"sku":"MC-CCLS-CLG-XXL","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Sage Green","offer_id":45529729531951,"sku":"MC-CCLS-SG-S","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Sage Green","offer_id":45529729564719,"sku":"MC-CCLS-SG-M","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Sage Green","offer_id":45529729597487,"sku":"MC-CCLS-SG-L","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Sage Green","offer_id":45529729630255,"sku":"MC-CCLS-SG-XL","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"XXL \/ Sage Green","offer_id":45529729663023,"sku":"MC-CCLS-SG-XXL","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9411\/6655\/files\/Gemini_Generated_Image_ttvp8lttvp8lttvp.png?v=1782854225"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/9411\/6655\/collections\/mamacult-collection-pregnancy-essentials.png?v=1789505698","url":"https:\/\/mamacult.in\/collections\/pregnancy-essentials.oembed","provider":"MamaCult","version":"1.0","type":"link"}